"Avril is driving agriculture towards a virtuous dynamic"
Farmers are having to deal with challenges that have increased during the past two years.
Climate change is now a reality in our countryside and fields, generating a drop in our crop yields. This phenomenon, which also affects the animal world, poses structural questions in terms of implantation problems and crop management methods, water storage or disease control. At the same time, demands on the farming world have grown, with an increasing paradox between consumers who are asking for even better quality without paying the price and the sharing of value that continues to exclude farmers.
Faced with these challenges, Avril has adopted a position with a clear ambition: to be an agile and reactive company that listens to realities in the field, responds practically to the issues raised by farmers and helps them to make a positive contribution to the future. This is achieved firstly by continuing to invest, alongside other players in the sector, in research on seed breeding and in farming practices. Also, it is able to offer innovative solutions such as Oleo100, a biofuel made using 100% French rapeseed, or the development of new sources of sustainable markets built around vegetable proteins.
Furthermore, Avril is driving farming towards a new virtuous dynamic. The creation of OleoZE, which connects grain dealers to the market for biodiesels with high environmental value, is a clear indication of our agricultural DNA and our model for value sharing. By remunerating the most virtuous farming practices through a bonus system, OleoZE is building a positive agricultural economy that places value on protecting the environment. This initiative offers remarkable prospects regarding the climate emergency as it is encouraging the development of carbon storage in agricultural soils and lowering greenhouse gas levels. Under this new configuration, farmers are no longer just producers of raw materials but crucial actors who are responding to specific needs with a positive impact on the planet.
This is fully in line with Avril's founding mission and the strength of its model which is a key asset to the modern world. By its very nature, Avril is central to all the transitions that are driving our efforts at present and is contributing to making agriculture a source of solutions for the climate and the independence of our food production.
The health crisis linked to the Covid-19 pandemic has aroused awareness to the issue of sovereignty, notably in terms of food supplies. That is the overall challenge of the French Farm and we now have a duty to ensure that it will benefit from conditions for its success: it must be able to attract young people at a time when more than a third of the farming population needs to retire, redefine the human endeavors driven by entrepreneurial farmers, boost national pride by valorizing the products from our sector in terms of their quality, traceability and French origin.
Through the strength of our community, the professionalism and sense of responsibility of our colleagues, and their unfailing commitment to serve the Group, Avril has fully grasped the importance of its role in serving the sector and consumers. That is how it will continue in the future to create sustainable value for all.